Waterfall-style project management requires disciplined, deliberate planning and control methods. Managing an IT project in an orderly sequence, understanding the demands on people and resources in advance, and utilizing measurable, attainable requirements each step of the way is what traditional project managers have done for years.

Whether acknowledged or not, social media is significantly impacting business in a multitude of ways. What was once strictly a playground for friends and family to share personal information has morphed into a legitimate business tool. Savvy professional services companies are utilizing social media to strengthen customer relationships, find quality people, generate incremental revenue, and reinforce their brand.